social media strategy
When you think about businesses with killer social media presences, you probably think about popular media outlets like BuzzFeed Video and big-name brands like Red Bull and Nike. What about the more socially-obscure businesses, like plumbers, carpenters and law firms? The truth is that any business with customers can have a successful social media presence, regardless of the industry. As a business owner, social media is all about connecting with people who might be interested in your brand – or might be interested in what you have to say or share. It’s about quantifying those likes, shares, and tweets in a way that

kira ywca
RingCentral is proud to announce that Kira Makagon, our Executive Vice President of Innovation, was among a group of outstanding executive women selected for the prestigious YWCA Silicon Valley Tribute to Women Award. As one of 36 women selected for the honor, Makagon will attend the YWCA awards dinner in May. At the dinner, three women will be acknowledged as Emerging Leaders by the YWCA Silicon Valley, an organization that has been honoring women who display exceptional leadership skills and recognizing companies that promote women

live business event
With most business meetings occurring over the phone and web, it can be refreshing to finally attend an in-person live group event or conference. It’s an opportunity to connect with like-minded people in person. Even with the great software that’s out today for online conferences, it’s important to keep people interested in attending live events. These events should be seen as worthwhile, so that people won’t be reluctant to show up. Once they leave the event, they should feel satisfied and have a lasting

relocation 3a
One of the most exciting and proud moments for a growing company is the day they realize their success is driving them out of their current office and into another. I’ve enjoyed these moments often throughout my career and, like many IT leaders, experience mixed emotions about the announcement. On one hand, we’re thrilled to tell the story of our success to friends and family but also know that the following days will drive immense pressure on the IT organization to meet the often unrealistic schedules. It’s funny sometimes how the pressure to not pay rent in two places drives urgency.  It’s also important to enable the

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