brand ambassador
A brand ambassador is a spokesperson for your company. They should be knowledgeable about your product or service, enthusiastic to talk about it, and their opinions should hold sway over your intended customer base. Not only that, but a good brand ambassador represents the culture and values of your company in a way that a logo or a mission statement never could. Therefore, you should be careful when choosing your brand ambassador, as that person can easily become the face and voice of your company. For many years, celebrities have acted as de facto brand ambassadors for companies, but the term only recently came into popularity to

no longer a startup
When you picture a startup what do you see? Possibly, a vibrant colourful open-plan office, with quirky office additions such as ping pong tables, foosball and maybe an office dog. Or maybe you see a small dingy office basement, with a group of workers hacking away at trying to make their idea a reality with limited funds to see them through. These are both realities of starting up a business, whether they aim to grow through bankrolled investments or struggle organically to uncertain success. However, at what point does a startup stop being called a startup to being called officially a fully-fledged business? For one, startups

affordable care act
With the recent implementation of the Affordable Care Act, many Americans have been left wondering exactly how these new laws and mandates will affect their taxes. Unfortunately, choosing to simply ignore the new law will require you and your family to pay a penalty to the government, beginning at either $95 or 1.0% of your total income per person in 2014. These penalties are only expected to increase, so it is important that you fully understand the requirements of the Affordable Care Act and how these mandates will affect your taxes in the future. 1) Possible Tax Credits The Affordable Care Act acknowledged that mandating health

The growing number of Office 365™ users has skyrocketed over the past year. As this trend continues, so does the opportunity for consolidating tools and services. Such is the case with RingCentral’s integration, allowing business communications to be brought into the context of the Office 365 user experience. This integration is valuable for the end user, but what benefit does it bring to IT?  Not only do businesses want their employees to have the best tools, but they must also take into consideration how new applications will affect IT, who will ultimately be implementing and maintaining new systems. One of the problems IT faces related to applications


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