Facebook-News
This week two important Facebook related announcements were made. Both could be extremely beneficial for your businesses so long as you are aware of them and understand how your business can benefit. Today’s Friday Five provides insight and recommendations so you can profit. 1) Facebook May Let Businesses Contacts Customers Through WhatsApp. During this years F8 conference, Facebook shared its Business for Messenger initiative. Now we hear Facebook may also open up the same functionality for its chat network, WhatsApp. The rumor is, this would be a “pay to play” opportunity. Either way, consider the doors this could open. 2) Hootsuite Ads ‘for human beings’. The second exciting announcement has to

Texting Infographic Cover
Text messaging is no longer just a personal preference—it turns out 80% of people use texting for business and 15% say over half of their text messages are sent or received for business purposes. RingCentral recently commissioned a survey by Instantly and the results are surprising: SMS texting is a preferred mode of communication for both personal and professional use. While more than half of the people surveyed (56%) use 2-3 messaging apps on a regular basis, 72% admit they prefer SMS texting. All of the back and forth on preferred business communication tools puts businesses at risk of overloading their employees. In fact 42%

engaged employees
Having a highly engaged workforce means having employees who are passionate, invested, and all-around happy at work. But what does that mean for your business? It’s not like you can assign a number to happiness, right? Turns out you can — in a sense. We know that employee engagement levels are tied to many drivers of company success, which in turn affects your bottom line. Let’s look at three of the most important ones. 1) Absenteeism Gallup found that the work units with the highest levels of employee engagement outperformed those with the lowest levels in several different areas, including absenteeism. Highly engaged units had nearly 40%

product lifecycle
As seasoned engineers and executives know, developing a technology product doesn't begin and end with the product team. Creating a website, app, hardware, or software product involves an intensive effort on the part of multiple departments within an organization, with the project manager or team at the helm. Even with years of experience, executives leading the creation, updates, scale, or management of a technology product can endure dozens of scenarios that can delay the effort, and, in some cases, significantly increase costs. Below are a few personal lessons learned on the front-lines: 1. Put discovery as the focus first. It can be easy to assume that a project will

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