Last week we attended Salesforce.com‘s Cloudforce event in San Francisco, where we had a productive time catching up with the cloud community. We were especially interested in this year’s Cloudforce theme, “The Social Enterprise.” Here’s how Salesforce.com defines “the social enterprise“: Social media is dramatically changing how we connect, share and collaborate. It’s time to transform your business [...]

Guess what? There’s another buzzword running through the virtual halls of enterprise campuses, popping up in articles like those pesky moles in Whac-a-Mole. I’m not a huge fan of buzzwords, mostly because so many of them are boring and become overused and meaningless before being replaced by a new buzzword. The point of a buzzword [...]

Back when BlackBerry devices burst on to the scene, we were awed that they could put our professional lives at our fingertips 24×7. Now we take for granted that the lines between business and personal time have forever become blurred. The tipping point, of course, was the ability to access business email on a device [...]

Victoria Treyger is RingCentral’s Chief Marketing Officer. In this video she discusses, among other things: 1) How mobility is driving a change in SMB communication behavior – towards smartphones and tablets and away from PCs and desk phones. 2) How the cloud is making new services available to SMBs and enabling increased productivity at a dramatically [...]

We’ve all seen different incarnations of rebranding. Sometimes it involves a name change. Other times it entails an update of a company’s logo and marketing materials. It may even involve changing the look of a firm’s actual products or the way it interacts with customers. Rebranding is essentially a change the way a brand is [...]

Imagine you run a business that provides consultancy services. You have tasked Sally with servicing special accounts and Fred with corporate clients. If you’d like to avoid the expense of purchasing additional phone numbers to dedicate to each employee’s extension, how do you set up your RingCentral account so that Sally’s clients’ calls goes to [...]