Stop the Press (Release): 4 PR Tips for Small Businesses

Have you ever sent out a press release and wondered why no local reporters called to cover your big story?
There could be several reasons why your news wasn't picked up, the major one being that your release wasn’t newsworthy. It might have been another promotional announcement filled with a bunch of marketing mumbo-jumbo.
It happens all the time - just ask any reporter. They get hundreds of press releases a day with no real or relevant story for them to share with their audience. And, if there was any news in the release, it was probably buried in a bunch of heavy content and long paragraphs.
To keep this from happening to
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