You don't need to look too far back to a time when the vast majority of phone calls took place via landline - and communications were handled by one national telephone giant. Then, thanks to advancements in technology, everything changed. An explosion of affordable mobile phone service opened up the telecommunications market and allowed new players to claim a slice. These companies seemed to come out of nowhere, boldly brandishing their strange new names: Orange, Vodafone, 3, O2 and so on. But it didn't take long for people to adopt mobile technologies and place their trust in these brands. Today we recognise them as

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2013 was a year when the phrase ‘social media marketing’ became simply ‘marketing’. You can’t have a marketing strategy any more that isn’t social – not just the practice of sharing TV ads online, but where calls to action and engagement are central to their success. So what’s next for social marketing? Let’s take a look forward into 2014 and see where this year’s momentum is taking us. 1. Hyper Interactivity and Real-Time Marketing (RTM) If last year’s Oscars, Super Bowl or the season finale of Breaking Bad have taught us anything, it’s that events have become hyper connected online and offline. Hashtags have become a central plank

We're constantly enhancing RingCentral Office to better meet the needs of business users. Our latest software release - the rollout of which should now be complete - includes two features that could be very useful in certain office environments. The first of these is Shared Lines. What does this feature do? Simply put, Shared Lines enables a direct number (a.k.a. a DigitalLine) to be shared among different desk phones. (Right now, only Polycom desk phones are supported - the softphone and the mobile apps will not work with Shared Lines. That said, we'd like to expand line sharing to other devices in the future.) The phones sharing a line comprise what's known as a Shared


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