b2b video
Many B2B companies find themselves at a distinct disadvantage compared to their B2C colleagues when it comes to marketing their brand online. Whitepapers and complex technical brochures just don’t share well on social media, so how are you going to get your message out there to potential customers, or engage better with your existing ones? This is where video can help you. From short, quirky Vines to longer explanatory films, the use of video in your marketing campaigns can show the visual side to your brand like nothing else. We’re going to look at five different ways B2B brands are harnessing the power of video to help tell their

On Wednesday, August 6th, CNBC featured Dan Niles, founding partner of AlphaOne. Niles explained why he is investing in RingCentral stock (RNG). He says that he tries to find companies that will "disrupt the market with emerging new technologies" adding that RingCentral "fits the bill." According to Niles, the phone industry is a $75 billion industry globally. He states that there are not that many markets left that size that one can disrupt. He believes RingCentral has that ability. Niles even says that his company, AlphaOne, is switching

social care
Social media marketing and social customer care have merged. “Always on” customers are turning to each other for answers to product and service questions, and businesses can benefit from this. In a conversation that I had with a cable and satellite customer service agent, he stated that a single percentage point reduction in call volume was worth seven million “bottom line” dollars. That drives an interest in call deflection, and generally means moving support interactions away from a dedicated, yet expensive support team. As a result the social customer service implementations at leading communications, tech and financial service providers increasingly include peer and social agent channels. In a


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