Vanity phone numbers can provide a highly effective marketing lure. A few decades since the introduction of 1-800-FLOWERS and 1-800-LAWYERS, both are still going strong. Fast forward to 2013, and not a whole lot has changed. The positive impact of vanity numbers on marketing primarily boils down to leveraging the power of mnemonics. One study found that advertisers can expect an 84% improvement in recall rates for vanity 800 numbers vs. numeric phone numbers shown in visual media.
(As a fun aside: Sprint
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Believe it or not, the fax machine is still being used throughout the world - despite the proliferation of internet-based fax services such as RingCentral. Whilst most communication in the business world revolves around smartphones, email, internet messaging and other web-based applications, there are still millions using paper-based fax machines on a daily basis. This has a wide range of implications from both a cost and environmental perspective.
Infographic on Fax Machine Usage Around the World
The following infographic below gives you an overview on facts about global faxing including:
How many fax machines there are in the world.
How many faxes get sent each year globally.
How much paper is used
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“Knowledge is power. Information is power. The secreting or hoarding of knowledge or information may be an act of tyranny camouflaged as humility.” - Robin Morgan
In today’s world, information is abundant. Social media and blogging, by enabling information sharing, can open many doors for businesses by helping them learn how to better plan for the future.
Today’s post is a selection of the five blogs we think every business should bookmark and read as often as possible.
1) Inc.com
Inc. has an abundance of fantastic articles for business owners, many geared to start-ups. From how to raise money to advertising tips, Inc.com can help business owners develop strategy, improve their bottom line and stand out from
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