Let’s face it: business can be tough, especially when you’re selling to other businesses. So having a bit of fun, and letting your personality shine through, should be an important part of what you do. Pinterest is a great way of doing exactly that. Essentially, it’s a pin-boarding site where members share their favorite images and photos, grouped around themes. It’s also second, only to Facebook, for driving referral traffic to websites. It’s a powerful social media tool and there’s no reason why B2B brands can’t grab

With the wealth of resources that the internet provides nowadays, anyone can start an online business and be profitable. The key is to find resources that are cost efficient and reliable. Many articles will tell you that a great way to start an online business is by outsourcing different tasks. This is a great way to account for your weaknesses and grow your business, especially in the early styages. For example, if you are an excellent engineer, but a terrible editor, you can hire someone to edit your website content for you. Similarly, if you have a great idea, but have no idea how to code or create a website, you

b2b video
Many B2B companies find themselves at a distinct disadvantage compared to their B2C colleagues when it comes to marketing their brand online. Whitepapers and complex technical brochures just don’t share well on social media, so how are you going to get your message out there to potential customers, or engage better with your existing ones? This is where video can help you. From short, quirky Vines to longer explanatory films, the use of video in your marketing campaigns can show the visual side to your brand like nothing else. We’re going to look at five different ways B2B brands are harnessing the power of video to help tell their


RingCentral Contributors

Guest Bloggers