ShipMyPants2
Humor is the greatest ice-breaker. It can bring people together, cross cultural divides and help us find our common ground. It can be a hugely powerful tool for marketers that can help us not only reach our audiences, but persuade them to share our message. The brand videos have all gone viral, and they all use humor in different ways. Some take a very commonplace theme and use humor to make it into something special that people want to share. Some are sheer entertainment, and some cleverly look at a serious message through the humor lens. Humor connects us, and these videos are a masterclass in how to

urthecast_IRIS on ISS
We are pleased to announce that UrtheCast has integrated RingCentral's phone system into its business. UrtheCast is developing the world’s first high-definition full-color video feed of Earth from space. Two cameras on the International Space Station will stream video, which will be displayed on Urthecast’s web platform or distributed to customers and partners. A basic account with UrtheCast will be free, giving access to anyone who wants to see how Earth is changing. The company currently has 80 employees and is headquartered in Vancouver, British Columbia. It is

helpful tips
The past week was National Small Business Week. In honor of this important week, we dedicate this week’s Friday Five to America’s entrepreneurs and small business owners. 1) Leverage Social Media Social media is a powerful tool for both entrepreneurs and small business owners. With a bit of creativity, hard work and basic understanding, social platforms can significantly boost affinity, visibility and your bottom line. Yes, a big budget and brand recognition make it easier for the Goliath companies to stand out; but the small guys can make a big splash too. Check out some of our articles that provide helpful tips for taking advantage of social

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