Knowing how vanity numbers work is critical to your brand’s marketing success. 1) Don’t search small-inventory websites for number availability While I’m obviously biased, RingCentral’s Vanity Number Search is among the best search tools available. Chances are good that if the number is available, it’s on RingCentral’s... 

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Brian Scudamore buys a toll free phone number and turns it into one of America’s fastest growing franchises. This is another post on my series of the value of vanity numbers. A perfect seven digits for a toll free vanity number, 1-800-Got-Junk was founded by Canadian Brian Scudamore in 1989 when he was still in college. While the company operated... 

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Toll-Free Numbers Can Be Valued Similarly to Domain Names In 1991, the FTC ordered that toll-free numbers become “portable,” freeing owners of 1-800 numbers from being tethered to their telecom companies. The ruling allowed for the rise of owning vanity toll-free numbers such as 1-800-Flowers (a publicly traded company with more than $919... 

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Most people are familiar with vanity phone numbers – numbers that spell out a certain phrase or a company name. This is commonly called a “phoneword” and is the alphanumeric equivalent of a telephone number. Vanity phone numbers are superior to standard numbers because they are more memorable. That means they give business owners another... 

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