Tuesday Tip: Use Call Logs to expand your reach

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It’s a simple fact: Customers use your number to reach your company. So it makes sense to deploy local numbers where you want to reach more customers and explore new markets.

Get started by taking a look at your call logs to see where most of your calls are coming from.

  • If you’re a nationwide business with a toll-free number, use Call Logs to look for opportunities in places where you’d like to do more business. For instance, if you don’t receive a lot of calls on the West Coast, consider purchasing local numbers in metropolitan areas like San Francisco and Los Angeles.
  • If you’re a local business in a major city, but get regular calls from neighboring cities, consider adding numbers in those area codes—or even getting a toll-free number—to help you cast a wider net.
  • Most callers won’t know they can use your number for calling and faxing. Consider adding a direct fax-only line, especially if you get a lot of faxes.

The more accessible you are to your customers, the more likely they are to rely on your services. And that can help expand your reach into new markets.

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Tuesday Tip: Automatic call log delivery

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Call logs are a great way to monitor how business is doing. Would you like to know how many new leads you’re generating? Count up the number of incoming calls to your number. How productive are your employees? Take a look at the telephone activity for individual extensions. All the data is there for you to see.

For today’s Tuesday tip, we’ll show you how to have your company call logs delivered to you so you can get a regular snapshot of your business activity. Making adjustments based on telephone usage can go a long way to improving your overall business strategy.

To receive regular delivery of your call logs:

1. Log in
2. Select Call Log > Delivery Settings

Your delivery options are pretty self-explanatory;  you can select how often you’d like your call logs delivered (daily, weekly, monthly) and where you’d like your call logs emailed to.

That’s it! You’re now on your way to micromanaging bliss…

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