Digital Marketing
Friday Five: 5 Important LinkedIn Changes
Over the past several months, LinkedIn has implemented numerous updates. If you tweak your profile around these changes, you can increase your visibility, impact and influence on the social network. Today’s Friday Five covers five of LinkedIn’s most important changes and how to use them to your advantage. 1) Updated Privacy Policy and User Agreement. Just [...]
10 Ways You Can Beat Business Blogger’s Block
Do you have a business blog? Last year, small businesses were one of the fastest-growing categories (20 percent increase) in Technorati’s directory of more than 1.3 million blogs. Smart move … considering that businesses with blogs – according to HubSpot - report 55 percent more website visitors versus those that do not blog. Sometimes, just getting a [...]
Friday Five: 5 Best Practices for Social Brand Engagement
Social media is here to stay, and businesses of all types are taking advantage of the many benefits social networking offers. Those finding success are the ones able to breathe life into their organization, creating successful and sustainable social brand engagement. To get you started, here are five best practices for engaging socially: 1) Find Your [...]
Friday Five: 5 Hashtags Every Business Should Follow
Hashtags have gained popularity over the years, especially on the popular social network Twitter. Hashtags increase searchability and allow people to easily find and share information. However, hashtags can be overused – and therefore difficult to capitalize on. Today’s Friday Five will help cut through the noise by sharing five key hashtags that every business [...]
5 Free Mobile Apps Your Savvy Business Should Tap
According to the latest numbers, there are more than 1 million mobile apps available to help make life (and work) a little easier for everyone on the go, especially small business owners. By now, you’re probably familiar with business apps like Dropbox, Evernote and Skype. These big-name mobile apps tend to get most of the media [...]
Friday Five: 5 Simple Ways To Make Your LinkedIn Profile Pop
If you work in any kind of business, LinkedIn is an absolute must. Whether you’re an entrepreneur, small business owner, C-level executive or entry-level employee, LinkedIn can be a powerful tool. Here are five simple tips that will make your LinkedIn presence stand out from the rest! 1) Have a Killer Headline. Because your headline is front [...]
PR Tips for Small Businesses: 20 Do’s and Don’ts for Media Interviews
Have you ever watched a media interview on local TV news and thought a spokesperson just made their company look, well, just really bad? Or, you read a local newspaper article that featured a “no comment” line from a spokesperson and felt that someone might be a little shady? There are plenty of ways to botch [...]
5 Ways to Keep Your Partners Happy
RingCentral’s Partner Program was founded in 2010 and is now made up of over 2,000 partners across the U.S. and Canada. The secret to our success? Happy Partners who love selling our product. Here’s how we keep our super sellers happy. 1) Stay in touch. We’re constantly communicating with our partners via our monthly newsletter, upcoming [...]
Stop the Press (Release): 4 PR Tips for Small Businesses
Have you ever sent out a press release and wondered why no local reporters called to cover your big story? There could be several reasons why your news wasn’t picked up, the major one being that your release wasn’t newsworthy. It might have been another promotional announcement filled with a bunch of marketing mumbo-jumbo. It [...]
Friday Five: 5 Ways to Prepare For the New Facebook Changes
With Facebook changes already popping up it’s time to start getting proactive. Facebook has changed over the years but the latest updates will be the most significant since the popular social network’s inception; this video from Facebook’s YouTube channel shows what changes you can expect to see. To help you stay ahead of the game [...]





























