Friday Five: 5 Social Media Tips for Entrepreneurs

We’ve all seen different incarnations of rebranding. Sometimes it involves a name change. Other times it entails an update of a company’s logo and marketing materials. It may even involve changing the look of a firm’s actual products or the way it interacts with customers. Rebranding is essentially a change the way a brand is [...]

Happy 2012, everyone! The New Year brings new opportunities for small business owners – and 2012 is extra special for small businesses because: Small businesses are getting a lot of positive attention from both the government and consumers. People see small businesses as “specialized” organizations, and specialization is highly valued right now. There is a [...]

Google+ is a hot online topic right now, and many small business owners are wondering if it’s the next big marketing opportunity on the internet. Google certainly wants everyone to believe that it is – the company is working hard to prove that it’s serious about its new social media site. So what do business owners [...]

Whether you have a small retail shop or a multinational enterprise, a website is necessary for a variety of very important reasons. First, it’s a way to market your products or services. It’s the place to tell the world about the solutions you provide. And because most of us are now searching for businesses online [...]

While many of us conduct a large portion of our daily business using computers and phones, in-person presentations remain an important component to successful selling. It’s still essential for business owners to know how to prepare for face-to-face time with prospective clients. Here are five easy ways to ensure that you’re confident and ready to [...]

Whether you’re just starting out or have been in business for years, having a strong brand image is crucial if you want to attract customers. A successful brand not only resonates with your target market but helps establish long-term customer loyalty. A brand is much more than an eye-catching logo or clever tagline. Rather, a [...]

Today is “Get to Know Your Customer Day,” and for businesses of all sizes, understanding the constantly evolving needs and wants of customers is essential for both initial and long-term success – especially in today’s competitive market. The valuable knowledge obtained from listening to your customers is what ultimately helps you offer the services and [...]

Word-of-mouth marketing has always been a powerful selling tool. Yet, in today’s world of social media, it has become absolutely essential for the success of a business. Positive news can travel fast via Facebook, Twitter and online reviews, while bad news can travel even faster! One single customer can sing your praises or deliver a scathing [...]

With gas prices now surpassing $4 a gallon in some areas and the cost of many business-related products and services continuing to rise, it’s no wonder many small business owners are seeking out creative ways to save on their monthly expenses. With tax season now over, it’s the perfect time to take a closer look at [...]

Word-of-mouth marketing has been in use for centuries. Although technology continues to advance at a rapid pace, this most basic form of marketing has never been more effective at bringing in new business. Every type of business, from large corporations to independent contractors, can capture the power of having a “talkable brand” by increasing its [...]