adaptive design
Are you implementing adaptive strategy design in your business—or should you be? According to the Workshop on Adaptable and Adaptive Software report by Karl Lieberherr, “A program is called adaptive if it changes its behavior automatically according to its context.” Swap out “program” for just about anything else from “business” to “project” and you know exactly what adaptive strategy design is and why it is important. As a business owner, your company needs to be adaptable and do so automatically depending on the hurdles faced, context or changes in the surrounding landscape. Take

motivate millennials
Millennials live a lifestyle that is fast-paced, technologically driven and autonomous. In other words, a completely different way of life from the baby boomers that most managers might be accustomed to supervising. Motivating Millennials in an accelerated digital world may seem like a tough challenge, but it is possible. Working with Millennials, whether it be remotely, on a freelance basis or in an office, is easier and more efficient with these tips below. 1) Emphasize personal growth. Personal growth and development is important to the Millennial, and to society as well. Master's degrees are quickly becoming the

push notifcations
For several years now, mobile marketing has been one of the most dominant trends within the marketing industry. Now that consumers have access to a variety of apps on their smartphones and tablets, convincing consumers to download a certain one in the first place can be very difficult—not to mention the fact that after downloading any given app, 25% of mobile device users will only use the app once. What’s more, those who continue to use the app will drop another 50% within the next three months. Needless to say, if you have a mobile app in your marketing strategy, you’ll need to have a solid plan

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