Important people have… people. The president doesn’t have a cell phone; he has people nearby him who do.

The cliché executives in movies always have an administrator desked outside their door waiting to sniff out your legitimacy and guard their time and impress their constituants. Jennifer Lopez cavorts around town with twenty assistants.

HBO has a hit series called Entourage. The social message of an entourage is clear–respect me.

People with the wherewithal to organize others to support their causes and endeavors garner our respect almost instantly. In ancient times, leaders never walked, but were always carried by an entourage of their staff. When you meet an important person, you rarely meet them first–you meet their people.

Adding a professionally recorded voice mail and auto attendant greeting to your companies’ phone system conveys the same message virtually. Professionally created voice mail greetings are done by skilled radio and advertising voiceover professionals from a custom script tailored to your business. This virtual entourage creates much of the same affect in your prospects and customers. “Wow, they have people!”

In today’s digital world, it’s inexpensive to have virtual people, but the psycological affect can be much the same as the respect we give to a well-dressed leader walking down the street surrounded on all sides with eager assistants.